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Bhatt, Suyash
- Hubris of FMCG Companies Shattered by Saffron Robed Man:A Strategic Management Perspective at Baba Ramdev's Patanjali Ayurved Ltd
Abstract Views :225 |
PDF Views:188
Authors
Suyash Bhatt
1,
Richa Bhatt
2
Affiliations
1 L.N.Welingakar Institute of Management Development and Research, Mumbai, IN
2 International Management Academy, IN
1 L.N.Welingakar Institute of Management Development and Research, Mumbai, IN
2 International Management Academy, IN
Source
Management Dynamics, Vol 16, No 1 (2016), Pagination: 41-49Abstract
This paper corroborates various theoretical principles of strategic management to the actual approach used by PatanjaliAyurvedLtd. (PAL). We would like to examine reasons success of PatanjaliAyurvedLtd. (PAL). We propose a model called 5 C - Model (credence, culture,consistency, contentment and cost) to understand the PatanjaliAyurved's success. There is little or no innovation in this market over last few decades which is why companies like Colgate have dominated the oral healthcare segment, HUL and P&G have dominated the homecare segment, Nestle has dominated the instant food segment for decades put together. These companies have had a long learning curve and have learnt it the hard way whether it is distribution or understanding diversity in Indian landscape. We aim to use a structured questionnaire method for our study. This is all set to change with advent of PatanjaliAyurvedLtd. (PAL). After a survey focused group of 100 respondents it was observed that credence was the utmost factor which influenced these buyers followed by the other five parameters of the proposed 5 C - Model.Keywords
Retail and Wholesale Trade, Marketing, Agricultural Markets and Marketing.Full Text
- Validate Peter-Lynch Model on Indian Stock Market
Abstract Views :217 |
PDF Views:571
Authors
Affiliations
1 Dean Entrepreneurship & Innovation Prin L N Welingkar Institute of Management Development and Research, Mumbai, IN
1 Dean Entrepreneurship & Innovation Prin L N Welingkar Institute of Management Development and Research, Mumbai, IN
Source
Management Dynamics, Vol 18, No 1 (2018), Pagination: 23-30Abstract
The concept of value investing became synonymous with Warren Buffet, the seeds of which were sown by Benjamin Graham. There many who have created a structure approach towards stock selection and investment. One of the veteran in this field Peter Lynch who managed a portfolio equal to GNP of nations like Ecuador. He insisted on few fundamental parameters like, Price Equity Ratio, Sales, Price to Earnings, Debt Equity and Price to Cashflow. This is the first time validation is done on India Equity Indices or for that matter Indian Stock Market.Keywords
Markets, Investment Decision, Behavioral Finance.Full Text
References
- O'Neil, W. J., & Ryan, C. (1988). How to make money in stocks (Vol. 10). New York: McGraw-Hill.
- He, G., &Litterman, R. (1999). The intuition behind Black-Litterman model portfolios.
- Bhatt, S. (2013). An Empirical Study to Evaluate CAMELS Rating System on Indian Banks. Journal of Applied Management and Investments, 2(3).
- Bhatt, S. (2013). An intricate multiple factor approach to evaluate performance of Indian Mutual Funds, European Journal of Business and Economics. 8(2).
- Bhatt, S. (2014). Validate Piotroski F-Score Approach of Value Investing on Indian Stock Market, Prestige International Journal of Management and Research, 7(1), 56-64.
- Bhatt, S. (2014). Evaluation of Indian ELSS Funds using Fama French Model. Pravara Management Review (PMR), 13(1), 2-8.
- Bhatt, S. (2015). Study Relevance OfWhitebeck - Kisor Model In Indian Capital Markets. MAIMT Journal of IT and Management, 9
- Bhatt, S. (2018). Examine different computational approaches of Value-At-Risk(VaR) for BSE Index Stocks of SENSEX, 13(2)- SIES Journal of Management.